catering

Why knowing your audience is important when planning menus

I had an event in early May for about 75 banking professionals. The age range of this group was broad from participants with their first job, to the more experienced professionals with 5-8 years of experience, to our seasoned instructors, some of the retirement age. In addition, the students came from Virginia, West Virginia, Tennessee, Georgia, and North and South Carolina. One participant traveled from as far away as Oklahoma. Having such a wide variety of age ranges and locations can make it difficult to please when it comes to food.